There’s nothing like waking up in the morning and feeling inspired. Sometimes there’s clarity, and sometimes there are so many inspiring ideas buzzing around in my head I don’t know where to start – either way, I always welcome ideas and inspiration that influence my decisions and help me make better choices.
Sources of inspiration are all around us
From reading news in the media, attending conferences and industry events where you’re presented with new technology and platforms that are pitched to automate and solve today’s marketing challenges, to listening to music and reading a good book… Personally I always find it beneficial to speak with my network, take a wider look at the challenge at hand and let inspiration arrive through participating in a mixture of activities.
For me being outside and connecting with nature, taking a walk in the woods or by the beach is particularly good for clearing my head and mulling over challenges faced in my working life; moreover I find exercising, mostly cycling, yoga or swimming, a great way to let ideas roll in and out. Being on the bike also provides a great networking opportunity as lots of people in my network have a passion for technology and all things digital, as well as a passion for this beautiful sport.
That’s one of the most incredible things about working with entrepreneurs – they see the world differently, they’re passionate about what they do, they’re open to new ideas, they’re innovative and they’re always looking for creative ways to solve a problem.
Here are some of my favourite inspirational quotes that I refer to when I feel like I’ve hit a bit of a brick wall – they help to get me in the right mindset for creativity.
Impossible is nothing…
“Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion.Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”
“Creativity is just connecting things. When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something. It seemed obvious to them for a while.”
Follow your heart…
“Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose. You are already naked. There is no reason not to follow your heart.”
“Failure is simply the opportunity to begin again, this time more intelligently.”
“It’s not the strongest species that survive, nor the most intelligent, but the most responsive to change.”
“The secret to change is to focus all of your energy not on fighting the old, but on building the new.”
“The knowledge that you have emerged wiser and stronger from setbacks means that you are, ever after, secure in your ability to survive.”
“It’s our choices that show what we truly are, far more than our abilities.”
J. K. Rowling
“Brands that respect you as a person and make you feel like you are you, and that you, rather than they, have control over you, will be the ones who are successful.”
Martha Lane Fox
Take a risk…
“The biggest risk is not taking any risk… In a world that’s changing really quickly, the only strategy that is guaranteed to fail is not taking risks.”
“Logic will get you from A to B. Imagination will take you everywhere.”
Let’s work together
If you are struggling to connect with your target audience, are looking to raise brand awareness and equity, and want to develop your brand strategy to take your business to the next level, then it would good to talk so I can understand the bigger picture and help you solve your marketing challenges.
I’m always keen to meet with decision makers and speak with people who are passionate about their business, especially when they are seeking to make a positive difference in the world.
Email me at firstname.lastname@example.org