Continuing the theme of colour and its subconscious impact on our lives – physically, mentally, emotionally, socially and on our environmental wellbeing – last week I visited an amazing company in Soho called MyCoocoon. For those that are not familiar, MyCoocoon are experts in colour wellbeing products and they design bespoke colour experience solutions. Based on chromotherapy (wellbeing, light and colour therapy), and aimed at relaxing and re-energising, they combine ancestral beliefs with cutting-edge technology. I appreciate that for some people who are unconvinced of the impact colour has on our lives this may seem a little ‘woo-woo’, but for me I was like the cat that got the cream, all my Christmas’s had come at once.
Speaking with Valerie and her team of colour experts was incredible – I knew I had found an inspirational group of people that were speaking my language. For years I’ve had a fascination with colour, its energy, it’s vibration, and its subconscious power to influence our mindset, our heart rate, our decision-making power and even our body temperature. My approach and interest is quite holistic covering all aspects such as nutrition and the food we choose to put into our bodies, clothing and how we choose to dress on a daily basis, interior design and how we choose to decorate our homes to nourish and nurture our souls, business and how we choose to create a brand and identity for a company, its products, and services.
Whether we like it or not, the colours we choose to feature and be present in our lives say a lot about us.
A fully immersive experience – Spectrum Yoga Meditation
From my experience, the only way to understand the power and influence of the MyCoocoon approach to colour is to get inside a Pod for a 30-minute meditation. There are no words to describe it… immersive certainly doesn’t do it justice, it’s more like embodiment through every fibre of your body and beyond.
Whilst laying in the Pod, with a blanket over my body to keep me comfortable, I place the headphones over my ears, the pod is lowered so I’m literally cocooned inside, the ‘play’ button is activated on the tablet, and then I hear the relaxing voice that will guide me during the meditation and talk to me through the experience so I receive the optimum benefit.
Slowly and gracefully the transformation begins. My body and my mind are immersed in key colours in a pre-determined sequence. My eyes are closed but the intensity of colour makes me feel like I’m absorbing it through every part of my body. Being a yoga meditation, the colour sequence follows that of the Chakras (red, orange, yellow, green, light blue, indigo and violet). What surprised me most is that as I’m lying there I’m transported to a completely different world – almost like an outer body experience. Some of the colours are so intense it’s like you become part of them, fully absorbed and almost living in them. They are not just present in front of my eyes, they occupy my body, extending past the ends of my finger tips and toes – the intensity, vibration and energy overflowing every aspect of my being – a truly transformative experience.
Feeing curious? I actively encourage you to find out where they are next exhibiting and experience it for yourself. There are various methods – the Pod, the Cloud, the Immersion Wall and Energy Hub.
Let your senses come alive
Designed to cater for each of our five senses of sight, hearing, smell, taste and touch – the colour passport gives insight into how we can engage our senses. Did you know for example that our sense of smell increases when it gets dark? Why – because when our sight is reduced, our sense of smell is naturally amplified.
- Purple – Feel rebalanced when taking time for yourself with purple
See a lavender field, listen to the birds and the bees, smell the scent of lavender, taste a blueberry and touch amethyst to relieve stress
- Blue – Feel peaceful with blue
See the sky, hear the sound of the wind, smell the scent of a geranium, taste elderflower and touch lolite to inspire creative self-expression
- Turquoise – Feel and project yourself to be successful with turquoise
See the sea, hear the sound of the waves, smell the salty water, taste old fashioned lemonade and touch topaz to enhance your communications skills
- Green – Feel balance with green
See a forest, listen to the rustling of leaves, smell the scent of cedarwood, taste a kiwi and touch peridot to open your mind and gain clarity
- Yellow – Feel optimistic with yellow
See the sun, hear the sound of energy, smell the scent of bergamot, taste a grapefruit and touch citrine to cleanse your mind and regenerate
- Orange – Feel happy with orange
See a sunset, hear the sound of joy, smell ylang-ylang, taste a carrot and touch cornaline to bring positive energy
- Red – Feel connected to the earth with red
See a fire, hear the crackle of wood burning, smell the scent of sandalwood, taste a tomato and touch red jasper which helps control our emotions
- Magenta – Feel connected to love with magenta
See a rose, hear sounds of love, smell the scent of the rose, taste a strawberry and touch rose quartz which symbolises love
From stimulating energy and encouraging self-confidence, to activating our memory and calming the nervous system, the benefits of colour to our wellness and wellbeing are endless. What colour would you say reflects your personality the most?
Let’s work together
If you are struggling to connect with your target audience, are looking to raise brand awareness and equity, and want to develop your brand strategy to take your business to the next level, then it would good to talk so I can understand the bigger picture and help you solve your marketing challenges.
I’m always keen to meet with decision makers and speak with people who are passionate about their business, especially when they are seeking to make a positive difference in the world. Say hello – let’s talk.